Zaply
Zaply
Services · Engineering

UX/UI Design

We create intuitive, accessible, and visually striking interfaces that convert users into loyal customers from the very first interaction.

Talk to the team

01What we build

What we do

  • UX research & audit

    User research, usability testing, heatmaps, and heuristic analysis to identify friction points and improvement opportunities in your product.

  • Information architecture

    We structure navigation, content hierarchy, and user flows so your users find what they're looking for effortlessly.

  • Interface design (UI)

    We create modern, consistent visual interfaces aligned with your brand identity using scalable design systems.

  • Design systems

    We build reusable component libraries, style guides, and design tokens that ensure visual consistency and accelerate development.

  • Interactive prototyping

    High-fidelity clickable prototypes that allow testing complete flows and validating design decisions with real users before development.

  • Conversion rate optimization (CRO)

    A/B testing, funnel analysis, and user journey optimization to maximize conversion rates at every touchpoint.

02Why it matters

Why invest in design

Good design reduces friction for users and rework for the development team.

  • Higher conversion

    Finding and removing friction at each step of the funnel helps more users complete the action you want.

  • Reduced support costs

    An intuitive design reduces support tickets and user inquiries, saving operational costs and improving the overall experience.

  • Retention

    A consistent, easy-to-use experience brings users back and reduces churn.

  • More efficient development

    A design system and validated flows reduce rework, accelerate the handoff to development, and minimize interface bugs.

  • Differentiation

    When several products do the same thing, ease of use weighs on the decision.

  • Accessibility & inclusion

    We design to WCAG standards so your product is usable by people with diverse abilities, expanding your market reach.

03Our toolkit

Design tools

The tools we use to design, prototype and test with users.

UI design
Figma, Sketch, Adobe XD, Framer, Penpot
Prototyping
Figma Prototypes, Framer, Protopie, InVision, Marvel
UX research
Maze, UserTesting, Hotjar, FullStory, Lookback
Design systems
Figma, Storybook, Zeroheight, Knapsack, Tokens Studio
Handoff
Figma Dev Mode, Zeplin, Avocode, Abstract
Collaboration
Miro, FigJam, Whimsical, Notion, Loom

04How we work

How we approach design

  1. 01

    Research & discovery

    We research users, analyze competitors, and audit the current experience to identify evidence-based improvement opportunities.

  2. 02

    Architecture & flows

    We define the navigation structure, user flows, and low-fidelity wireframes to validate logic before investing in visual design.

  3. 03

    Visual design

    We create high-fidelity interfaces with your brand identity, applying principles of visual hierarchy, color, typography, and spacing.

  4. 04

    Prototyping & testing

    We build interactive prototypes and conduct usability tests with real users to refine the experience before development.

  5. 05

    Developer handoff

    We deliver detailed specs, optimized assets, and component documentation for precise and efficient implementation.

  6. 06

    Post-launch iteration

    We analyze usage metrics, gather feedback, and continuously improve the experience based on real user data.

Does your product need a better experience?

Tell us what you want to improve and we'll propose where to start.

Design Your Experience